Rainbow Light - a leader in natural nutrition for 25 years
Located in Santa Cruz, California since 1981, Rainbow Light's track record of innovation and leadership includes:
For twenty-five years, Rainbow Light has been formulating science-driven, pure and potent nutritional and herbal products that are safe and effective. The company's commitment to quality continues to win a growing share of new crossover shoppers while maintaining the loyalty of its longstanding natural products customers, as evidenced by its ranking as one of the top five growth brands, with sales up 21% in 2005 versus 4% industry growth. This comes as no surprise, considering that Rainbow Light offers the #1-selling vitamin and mineral product and the #1-selling multivitamin overall, as well as the #1-selling women's, prenatal and men's multivitamins. Their expanding base of loyal customers has made Rainbow Light the #1 Women's brand, and the #1 Prenatal brand for over ten years in the natural products industry.
Rainbow Light was the first company to introduce the concept of food-based formulating for superior digestibility and increased energy support with Complete Nutritional System™ Multivitamin. Rainbow Light Celebrated 25 years of excellence and innovation in natural nutritional supplements with limited anniversary editions of their top five multivitamins, and presented National and Regional Retailer Partnership Awards at Natural Products Expo West in Anaheim, California, on Friday, March 24, 2006, honoring retailers who have truly partnered with them to promote health and wellness nationwide.
